...the sole trade association exclusively serving printers of pharmaceutical inserts, labels and cartons.  Representing the majority of the North American pharmaceutical printed-insert industry, the not-for-profit trade group was chartered in 2001 to serve as the voice of manufacturers, and to provide a forum for members to advance patient safety and risk communication.  The PPLA supports health care professionals, and advocates use of printed literature to legislative, regulatory and other decision-making bodies.  In addition, the PPLA is an educational resource for strategic partners and the public.  

As a young association, the PPLA's core initial goal is to help the pharmaceutical industry help consumers benefit from existing and new drugs - a return on investment of billions of research and development dollars - by taking those drugs as prescribed, with instructions, precautions and risk data clearly understood. The desired outcome is a win-win-win situation: consumers enjoy better health, the healthcare system operates at a lower total cost, and drug manufacturers report higher sales.